E-retailcongress - International

INTERNATIONAL DAY

Sharing experiences and insights from e-commerce professionals in one country with experts in other countries is hugely beneficial. Learning best practices from similar e-commerce activities in other countries, adapting them to the local context and further modifying them is a proven source of great inspiration that leads to new developments and ideas.

European Conferences United is organizing a free to attend webinar aimed at professionals in the Czech Republic, Hungary, Poland, Romania and Slovakia. The webinar will take place on November 17, 2021 and brings together top-level professionals dealing with e-commerce and related digital developments.

This unique, internationally oriented webinar is being organized in preparation for the physical e-commerce congress which will take place in Warsaw on June 1st and 2nd, 2022.. Below you will find the confirmed speakers and the program of the "Extra Day, International" webinar.

(Participation in the extra days is free of charge and the registration form can be found under the explanation of our concept of the additional days)

SPEAKERS

(Participation in the extra days is free of charge and the registration form can be found under the explanation of our concept of the additional days)

PROGRAM

9:15 - 9:30

Conference opening, Welcome address and technical details

Casper Haring CEO European Conferences United (ECU)

Michael Samuel Customer Service Director European Conferences United (ECU)

9:30 - 10:00

Bence Zoltán Pioker Global Commercial Business Lead, Digital Product Center of Excellence Avon Hungary

10:00 - 10:30

Food Trust: IBM Cloud Blockchain Platform for Retailers - Food Trust and other business case studies

What is a blockchain and what value it brings for business?
How can we benefit from transparency in retail industry?
Overview of blockchain based solutions and case studies.

Patryk Walaszczyk Blockchain Solutions Expert IBM Poland

10:30 - 11:00

Technology behind wizzair.com (the biggest e-commerce website in CEE)

Brief business case and goal setting (Why we do it?)
SOA vs. Microservices (How it works?)
Going beyond: Micro frontends (What the user sees?)

Attila Forczek Engineering Leader - eCommerce architecture Manager WizzAir Hungary

11:00 - 11:30

Speaker reservation

11:30 - 12:00

Speaker reservation

12:00 - 12:30

Somesh Dwivedi Director of Ecommerce Marketplaces Europe, Australia, and New Zealand Reckitt (RB), United Kingdom

12:30 - 13:00

Logical next step: going international - chance or bias ?

General strategy: focused or scattered
Creating value: one solid column or countless thin pillars
Infrastructure: speedboat vs. tanker

Malte Karstan Head of Acquisition Europe Berlin Brands Group (BBG) Germany,

13:00 - 13:30

Kellogg’s eCommerce Philosophy:

Driving the core in eRetail with category leading growth & digital shelf excellence
Building the future through new channel expansion
Data Driven Culture

Christoph Sterkel Head of eCommerce Northern & Eastern Europe Kellogg Germany

13:30 - 14:00

Progressive Web Apps in 2021: Will They Die or Thrive?

What was promised at the beginning? Benefits of PWA.
What is the current status? Vintageria Case Study.
Is the solution for everybody? Suggested verticals and the best way to implement the project.

Chris Podeszwa International Key Account Manager Shopware AG Poland

14:00 -14:30

Digital in the Human Era

Quantum Segmentation
Channels are a living organism
Rise of the New Human

Alexandru Dumitrascu Omnichannel Country Manager (Romania & Moldova) Sanofi Romania

14:30

End of conference

(Participation in the extra days is free of charge and the registration form can be found under the explanation of our concept of the additional days)